Hi, I’m Tobi.

My first degree is in geophysics, so my foundation is systems thinking: working with imperfect data, building models, testing assumptions, and making evidence-based decisions.

Around the dot-com era, I became fascinated by how the web could turn ideas into products people use and enjoy, and I knew I wanted to be one of the builders.

After my first degree, I pivoted into web and digital work, teaching myself the practical tools and growing into roles at the intersection of content, UX, and technology. Once I’d built strong technical depth, I expanded my strategic range with an MBA, connecting execution with long-term thinking, governance, and clarity.